Do Photographers Need to Charge a Booking Fee?

When running a successful photography business, charging booking fees is essential. Learn why photographers need to charge booking fees and how much they should charge.

Do Photographers Need to Charge a Booking Fee?

When it comes to running a successful photography business, charging a booking fee is essential. Many people may refer to this as a deposit or a booking fee, but the idea is that you charge your customer 50% or more to guarantee their reservation with you. When starting out, many photographers make the mistake of not charging their clients for the sessions. No matter the type of session, it is important to charge a fee in advance to secure the date. For portrait sessions, you should have a “session fee” that must be paid in full when booking.

If you are giving the customer all the digital images, you should charge a higher session fee than that of a photographer who sells copies. You can divide it into a booking fee and a final payment that must be made before delivery, or you can have them pay for everything in advance. Photographers who earn revenue from sales of printed material can be more creative with the session fee. You can make it cheaper or even give away free sessions, knowing that once people see your incredible work, you will make sales. The way I currently have my fee structured is a session fee that includes a credit for prints.

I require the client to pay the full session fee in advance. This way, they can get everything they need with the session fee. The print credit included in the session fee is slightly more than what I charge for two 8×10 prints. For most sessions (family portraits, sessions of elderly people, etc.), I recommend 50% in advance and 50% before delivery. However, if you are a photographer with a lot of money, don't ask so much for a wedding.

If Jennifer Studio Photography is unable to execute this Agreement due to a fire or other fortuitous cause, strike, force majeure, or other cause beyond the control of the parties, or due to an illness or emergency of the Photographer, the Photographer will return the advance fee to the Customer. When a supplier reserves a date and time for you, that means they cannot book another customer for that date and time. This is known as an “advance fee” and it refers to an agreed sum of money that is paid to guarantee the services of a professional for an agreed period of time. For weddings and events, if for any reason the Customer cancels before the wedding date, the photographer will keep the advance fee paid as a cancellation fee. I now demand a non-refundable advance on all my bookings, large or small, which is equivalent to 50% of the total price; it becomes a mutual investment. One of the best things about portrait photography is that you can be very creative with your business and marketing model since portrait sessions usually don't require much time or money (there are exceptions).

Wedding and event photographers get paid to cover an event (and they often shoot portraits on location as well).IMPROVE PHOTOGRAPHY LLC PARTICIPATES IN THE AMAZON SERVICES LLC ASSOCIATES PROGRAM, AN AFFILIATE ADVERTISING PROGRAM DESIGNED TO PROVIDE SITES WITH A MEANS FOR SITES TO EARN ADVERTISING FEES BY ADVERTISING AND LINKING TO AMAZON.